If that doesn’t get your attention, I don’t know what will. Much like how the phonebook once had it’s hey-day, so has much of traditional online advertisements. These days, video is the future of online marketing. Why is this? Because though many consumers want quick information, they’re also busy. And though they can find some
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I talk a lot about Search Engine Optimization: the benefits, perks, the crucial aspects to it. I’ve been known to give insights into how to optimize a business’s website to help their likelihood of ranking well within a search query results page. But the truth is, no matter what your website is doing or how
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Search Engine Optimization. It’s highly coveted and touted–the “single most important piece to online marketing.” But so often, businesses are paying good money for SEO and not really understanding the benefits it brings. Sure, there’s numbers, analytics, and so forth, but truth be told, unless a business is seeing real, tangible results, the numbers don’t
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Today I read a statistic that said that of all the places millennials receive their information, they’re preferred place is on a company’s website. However, how many companies are taking the time and energy to make their websites as great as possible–as the best face forward within their industry? Because creating useful content takes time
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I held a seminar recently on social media for businesses and which social media platforms do best for different industries. There was a great turnout and great questions involved. How does Google treat Twitter? Coming off of the social media kick, I discovered a report put out by Stone Temple Consulting that looked at the amount
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Oh, the good old days of easy SEO–where getting a client to the top rankings of Google took 2 or 3 weeks, maximum. These days, it could take months (or longer) depending on your market and location. But, still, it’s probably one of the more common comments I receive when I’m out discussing SEO with
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For many ranking factor’s in Google’s SEO (search engine optimization), it requires consistent work for audience engagement, writing articles, and keeping up with social media. In fact, most of Google’s SEO algorithm includes many of these variable-type ranking factors–factors that your business has entire control over. But, did you know that there are some factors that
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