SEO: What’s the Point?

I talk a lot about Search Engine Optimization: the benefits, perks, the crucial aspects to it. I’ve been known to give insights into how to optimize a business’s website to help their likelihood of ranking well within a search query results page.

But the truth is, no matter what your website is doing or how well your SEO strategy is placing you on Google, to truly benefit from the greatness that is your preferred search engine’s all-powerful algorithm, you must see a return on investment.

Your SEO has to literally be paying off.


You cannot have great SEO without great copy.

Otherwise, you’re ranking well, sure, but what’s the point?

So, what is SEO if it’s not just the method in which websites are ranked?

It’s more than that. It’s the marketing technique that isn’t a direct marketing technique.

When an SEO expert transforms your site into something that could rank high, you must have an incredible copywriter to usher your visitors into information they’re wanting, with vigor and passion, before asking them to click further–perhaps on more information that’s of similar topic or onto a landing page.

“Sign up now to get our monthly newsletter full of discounts and articles that will tickle your fancy!”


This is great copywriting–writing in a manner that resonates through time and sticks with your audience.

Eventually, this cyclical content-driven path will lead audiences into trusting you, your company, your brand, your website, your product and service. Following up will make disciples–those who want to talk up your company to people who are your direct ideal client or customer.

And this is when the beauty begins–your following is marketing in the most valuable way possible: word of mouth.

And that’s the point of SEO.

It’s not a one-time deal, but an ongoing investment to your business and yourself. Giving your audience a chance to get to know you while answering their questions.

After all, it takes an average of seven touches from a business to a prospect before a sale is to occur. But you must be their prior… And ask when they’re ready.

SEO gets them there; copywriters converts them once they’re ready.

More visitors, more leads, more customers, higher profits. It’s the marketing made honest.

How about you? Do you have an SEO or copywriting strategy? What have you done that makes all the difference in your business? Let us know in the comments below.

And good news!

We’re taking on new clients for SEO website audits and content creation. Interested in seeing if we could build a great business together?

Contact us today and give us some insight into your business and where you’d like to be in the next couple of years.

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