Revolutionize Your SEO With Video

If that doesn’t get your attention, I don’t know what will.

Much like how the phonebook once had it’s hey-day, so has much of traditional online advertisements. These days, video is the future of online marketing.

Why is this?

Because though many consumers want quick information, they’re also busy. And though they can find some information while scanning articles (especially at work where sound may bother nearby cubicles), many just want the information simply, easily, and visually.

Hence, the video.

But don’t fret. Yes, video can cost money for those businesses without a bonafide personality at the forefront of their branding, but it doesn’t have to be expensive.

Start by dabbling in video using it as an extension of your existing blog.

And talk like you write.

If you were planning on writing a ‘How-To’ blog, try jotting some notes and recording. Introduce yourself and your position and talk to the camera like you would a friend that you were explaining your topic in front of.

In fact, casual typically wins out. Be warm and friendly, just like your family and friends would describe you.

And when it comes to the length of the video, make it as short or as long as you need it to be. Some great videos have been created in 30 seconds. And some fantastic videos are over an hour long.

There is no rule to length so long as you’re doing it for your audience and with your audience in mind. If you’re dragging on, you may lose engagement.

Instead, be concise but friendly. And pretend like you’re explaining your work to someone who is otherwise clueless.

And as far as that SEO goes for video?

Be sure you’re giving your video a title with description and tags. Also, feel free to host your video on YouTube (after you create a channel, of course). Add your video to your corresponding blog (with a transcript of any scripts, or spoken words) and vice versa. Add your blog link to the description within the YouTube video page.

Using these tips, you’re driving consumers of your information both directions to get more information (and videos) from you.

Just be sure that you’re optimizing your video for downloading time. Folks don’t like waiting for a webpage to load so instead, make your embedded video only load when the play button has been hit.

Using video can be another method to set yourself apart when it comes to marketing in a busy landscape.

Be different. Start a YouTube Channel.

And as you grow, allow room to grow your video marketing with better quality equipment and better scripting.

Now, It’s Your Turn!

Do you currently use video in your marketing campaigns? How do you like it? Any other advice you would give to a business thinking of starting a video channel?

Leave your comments below!

I look forward to reading what you have to say!