Why It’s So Important To Set SEO Goals

Search Engine Optimization.

It’s highly coveted and touted–the “single most important piece to online marketing.” But so often, businesses are paying good money for SEO and not really understanding the benefits it brings.

Sure, there’s numbers, analytics, and so forth, but truth be told, unless a business is seeing real, tangible results, the numbers don’t matter.

So the question is, are you seeing tangible results–results in which you can actually see benefiting your business?

If you’re not, or if you are unsure, then you may need to reevaluate your SEO goals.

Setting Your SEO Goals

Whether your goal is to get more views, longer view time, or more pages per visit, knowing what you want from your SEO is crucial to determining if it is meeting your needs.

If you’re looking to get your name out there to more people, as when you first launch a new business, you may wish to simply receive more views. Whereas, if you’ve been in business for a while, you may want people to receive more content by visiting multiple pages when visiting your website or staying on your website for longer.

But simply put, if you’re not sure if your business is meeting a simple goal such as these (that are far easier to calculate than all the pages of more in-depth analysis and goals could), then throwing your money at SEO is based solely on trust–trust that the company knows (and is doing) what you want.

How to Reach Your SEO Goals

Instead, having this goal is a way to give you a small inkling that it is doing what you expect from your SEO.

The Biggest SEO Goal!

If you’re not sure which goal your SEO should be geared towards–try this tangible, business-happy goal:

Your SEO is working to give you more leads and more sales.

Of course, SEO takes time, and marketing takes even more time, but if you’re working at it for six months continuously and not seeing a single sale from it, there may be a problem with your SEO–it’s not doing what you need it to do.

Having a goal–even as low as a sale a quarter to get back the investment of your SEO–is a starting point. However, done correctly, your SEO will compound upon itself and you will see far more sales the further your SEO goes.

The Bottom Line

When it comes to SEO, have a goal in mind so that you can rest assured that your SEO is working for you and your business.

What goals do you have for your SEO? What are some other things you believe business owners should be looking at when it comes to their SEO?

Let us know in the comments below!